Player Jule Brand presenting the new 2026 kit © Moïse Luzolo pour Green Garden
A collaboration between sport and Lyon’s textile heritage
On the occasion of the launch of the new Olympique Lyonnais kits created with adidas, the theme “For the Canuts” embeds the 2026–2027 collection within Lyon’s rich textile history. It pays tribute to the Canuts, silk artisans and workers whose craftsmanship, gestures, and collective culture continue to shape the city’s identity.
To fully embody this theme, adidas and OL naturally turned to two historic and emblematic Lyon silk houses: Maison Brochier Soieries, for its expertise in silk printing, and Manufacture Prelle, renowned for its weaving craftsmanship.
The Canuts at the heart of the collection’s inspiration
The creation of a silk scarf to accompany the players’ kits then took shape. It extends the graphic universe developed for the club’s new jerseys while reinforcing the heritage dimension of the project, adding a touch of “Lyon-style” elegance.
Maison Brochier Soieries has thus launched the production of a collection of two silk scarves dedicated to each team: OL Lyonnes, featuring its new logo, and the men’s team of Olympique Lyonnais, featuring its historic emblem.
Brochier Soieries and Olympique Lyonnais: a family story
This project resonates deeply with Gérard Genet, director of the Maison’s printing workshops. For three generations, the Genet family has maintained a close link with Olympique Lyonnais.
It all began in 1951 with Lucien Genet, one of the pioneers of the club’s history, an OL striker for four seasons and the first Lyon player to score a quadruple under the club’s colours. Forced to end his playing career prematurely due to injury, he then joined the family silk house, which he later passed on to his son Gérard.
His other son, Guy Genet, continued the journey with OL as a defender between 1976 and 1980, before becoming one of the club’s historic kit managers. The family story then continued with Alexis, Guy’s son and Lucien’s grandson, trained at OL and later becoming a professional player within the Lyon squad.
Lucien Genet licence at OL football club
A limited edition celebrating the meeting of two worlds
Printed in a limited series for non-commercial distribution, the scarves were unveiled in preview on social media, worn by player Jule Brand, symbolising the encounter between Lyon’s textile heritage and a new generation of football.