For more than seven centuries, Lyon has maintained a unique relationship with silk. From the earliest weaving workshops to the great maisons that continue this exceptional craftsmanship today, silk weaving remains one of the city’s most emblematic heritage assets. This prestigious history attracts visitors from all over the world every year, eager to discover the legacy of the canuts and the excellence of Lyon’s textile tradition.
But in a market where authenticity has become a major challenge, how can consumers identify the true actors who actually manufacture locally?
A Label Guaranteeing Origin and Know-How
Created by the City of Lyon, the “Fabriqué à Lyon” label was designed to highlight companies that genuinely design and manufacture their products within the Lyon metropolitan area. It serves as a valuable reference point for consumers seeking transparency and authenticity.
Beyond a simple distinction, this label provides a guarantee: that the product purchased is the result of local expertise, carried by companies that actively contribute to the economic and cultural vitality of the Lyon metropolis.
In a context where notions of origin, traceability, and local production are increasingly important, the label helps establish a long-lasting relationship of trust between companies and their customers.
Preserving Consumer Trust
The attractiveness of Lyon silk represents a major opportunity for industry professionals, but it can also lead to certain abuses.
Recently, a case once again highlighted the importance of transparency regarding the true origin of marketed products. When a business claims a heritage or Lyon-based manufacturing without being able to substantiate it, not only is the consumer potentially misled, but the entire industry risks having its reputation weakened.
In this sector, confusion can sometimes arise between silk houses—such as Brochier Soieries, Bianchini-Férier, Manufacture Prelle, Tassinari & Chatel, Tissages Perrin, Sfate & Combier, Guigou, Denis & Fils, Soieries Chambutaires, Soieries Cheval, Bouton Renaud, Benaud Créations, Dutel, Bélinac, or Julien Faure—which design and produce their fabrics within a genuine textile manufacturing logic, and other actors whose activity is limited to resale while still using the codes and vocabulary of Lyon silk production.
Trust is a precious asset. It is built on sincerity of practice and on the ability of companies to demonstrate the authenticity of their craftsmanship. The “Fabriqué à Lyon” label directly supports this requirement for clarity.
Preserving More Than 700 Years of History
Silk is an integral part of Lyon’s identity. It has shaped the city’s urban development, economy, culture, and international influence.
Every actor who continues this tradition today carries a particular responsibility: to transmit a heritage that goes far beyond commercial activity. When misleading practices blur public understanding, an entire shared history risks being diminished.
Preserving the image of Lyon silk means protecting a heritage built over centuries by generations of artisans, designers, weavers, and entrepreneurs.
Brochier Soieries, Committed Since the Creation of the Label
Brochier Soieries is among the companies committed to promoting Lyon’s craftsmanship heritage from the very beginning.
Labelled since the creation of the “Fabriqué à Lyon” scheme, the house reaffirms its commitment to demanding local production and to preserving the trades that made Lyon silk famous. The Lyon Tourist Office confirms that the Maison has been labelled since the launch of the scheme in 2022.
This official recognition confirms a long-standing commitment: to design and produce textile creations rooted in the great tradition of Lyon silk manufacturers, while meeting contemporary expectations of quality, traceability, and authenticity.
A Shared Commitment Among Leading Lyon Houses
Brochier Soieries is not alone in defending this vision. Other iconic Lyon houses, such as chocolate maker Voisin, have also chosen to engage from the earliest editions of the label in order to promote their respective craftsmanship.
This collective commitment reflects a shared ambition: to showcase authentic Lyon-made production and provide consumers with reliable reference points in their choices.
Choosing Authenticity
Purchasing a product certified with the “Fabriqué à Lyon” label is far more than a simple buying decision. It means supporting companies that preserve local craftsmanship, sustaining excellence-based trades, and contributing to the transmission of a unique heritage.
For Brochier Soieries, this distinction represents both recognition and responsibility: to continue upholding the excellence of Lyon silk with the same level of rigor that has defined the house since its creation in 1890.
In a world where product origin is sometimes difficult to identify, the “Fabriqué à Lyon” label provides a clear benchmark. A guarantee of authenticity serving consumer trust and the preservation of a heritage that has made Lyon proud for more than 700 years.